The Practice--Choosing appropriate background music
The Practice The Art of Choosing Background Sounds & Vibrations I had several conversations with an owner of a natural grocery store and the problems he ran into with choices of background music for the store. Customers have complained about different types of music. And from his assessment, the store owner came up with a list of types of music that annoy the customers--not something to take lightly in this competitive economy. Latin music disturbed customers, and ditto for Southeast Asian music (no ragas please), high-pitched anything, guitars or trumpets received complaints, and the usual nostalgic rock/pop that plays in stores bothers me. Who wants to listen to lyrical stories while shopping for groceries or trying to hold a conversation with someone they encounter while shopping? I joined a new and fascinating LinkedIn Group on Music and Emotion around the same time I had the conversations with the grocery store owner. An...