The Practice: Sweet Silence--Sonic Gold of Our Time
In a previous post I spoke about the noise level with many businesses. I have reached the point where I wouldn't even want to work for business or organization where I must listen to music all day long. Don't get me wrong, I love music and I feel passionate about it. However, too much music is hardly a good thing and can lead to fatigue. As this topic has occupied my brain for some time, today when I was placed on hold for a company I called and had to listen to the company's advertisements and music blasts, I decided to write this post for businesses who still don't get the concept of silence. And then they wonder why 15 minutes later (hold time) they deal with irate customers. I would like to see the psychological studies that prove that customers enjoy staying on hold while having advertisements blasted in their ears along with music they might have never liked in the first place. And who decides the best music for the diverse customers or clients who phone