As this topic has occupied my brain for some time, today when I was placed on hold for a company I called and had to listen to the company's advertisements and music blasts, I decided to write this post for businesses who still don't get the concept of silence. And then they wonder why 15 minutes later (hold time) they deal with irate customers. I would like to see the psychological studies that prove that customers enjoy staying on hold while having advertisements blasted in their ears along with music they might have never liked in the first place. And who decides the best music for the diverse customers or clients who phone a company or organization?
Even with my love of music, I want to be the one who chooses what I expose myself to. I want to be the one who chooses what I listen to and when and I will actually favor a business that understands the concept of silence (a commodity these days) over a business who forces me into a sonic environment against my will.
10 Ways Businesses Can Improve Their Sonic Environment
1. Replace 1960s-80s pop and rock music with ambient sounds such as birds singing, chimes or silence